Fish farmer and supplier can experience success based on common ambitions

Posted by Hans-Øyvind Sagen (N) on 10/31/19 2:50 PM
Hans-Øyvind Sagen (N)
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Samarbeid melleom oppdretter og leverandør

A complete supplier can offer a combination of technologies that together provide the best solution in terms of biology, fish welfare and cost-effectiveness, versus hard-selling one specific technology. This is a follow-up article to my previous post entitled: One-stop-shop: What's in it for the fish farmer?

At AKVA group, we believe that having in-depth knowledge of every product we sell is extremely important. Our special expertise enables us to provide detailed advice as well as proposing an optimal and holistic range of technologies based on our client's needs.

 

Preventing lice infestation

Let us have a look at how this works in lice control in practice. At AKVA group, our focus is mainly on preventing measures and reducing the risk of lice infestation. We do this through combining a tube net with subsea lightning, subsea feeding, and perhaps a concept for cleaner fish sheds, amongst other things.

If you have to deal with a lice infestation, however, we can also offer gentle delousing. Our main target will still be to keep the number of lice treatments to an absolute minimum through preventative measures, ensuring satisfactory biology and fish welfare.

Click to download: How to avoid sea lice by operations at depth

By sharing ambitions, fish farmers and suppliers will have the best basis for identifying the right technological solutions.

Related article: Tube net reduced lice infestations by 80%.

 

Broad expertise

AKVA group manufactures nets, special nets, pens, cameras, ROVs, net cleaners and feeding systems, to mention some, and has highly skilled product specialists for every product. We also have a close development collaboration with subcontractors/partners and sales partnerships for technological solutions such as fish-cleaning products, delousing and hybrid energy solutions.

Our combination of product groups and product specialists, as well as our close collaboration with subcontractors and partners, enable us to meet the requirement for technological solutions and services in a complete delivery.

 

Working together for sustainability

Fish farmers who have taken a strategic approach to ensure that cost optimization has a green impact have a lot to gain from collaborating with a supplier that offers holistic solutions.

Subsea feeding is a good example of a technology that will provide both cost savings and benefits; you will significantly improve feed utilization while creating the opportunity for waterborne feeding, which will help you reduce your energy consumption significantly.

A modern feed barge using a hybrid energy solution - diesel generators combined with batteries or onshore power and solar panels - will offer a further reduction in diesel consumption.

My point is that establishing a wide cooperation, in which the supplier and fish farmer share the same ambitions, will provide both environmental benefits and reduced operational costs.

 

Get the best out of your supplier

A one-stop-shop and complete solution will give the fish farmer added value:

  • Strategic evaluation of the product portfolio with the supplier.
  • Close cooperation between the supplier's specialists within each product group will ensure good progress for all issues.
  • A dedicated project manager for larger and more complex deliveries. 
  • A partner offering maintenance and service throughout the entire operational phase and the products’ life cycle.

In other words, fish farmer and supplier will experience success based on a common ambition: Choosing the right technology for optimizing the operational costs, improving fish welfare, achieving the highest possible selling price, and providing sustainable solutions.

Fish farmers who share this mindset will eventually make tender bids from a whole new perspective:

Let us say a fish farmer is deploying two million fish on a specific date. The salmon is to be slaughtered once it has reached a weight of approximately 5.5 kilos. The operational costs should be optimized for the entire production growth period while ensuring the best possible fish welfare, sales price and environmental impact.

The fish farmer inquires a complete supplier to organize what is needed for the project in terms of equipment, training, service agreement and operational responsibility. Moreover, the fish farmer might require the supplier to prepare a comparative analysis of the operational equipment he or she has available already.

 

Please contact me  about AKVA Optimize

 

In summary – seven good reasons to choose a complete supplier

  1. Confusion and endless discussions with different suppliers about who is responsible when an error occurs will become a thing of the past. That be issues related to pen/mooring interfaces or attaching various additional equipment such as sensors, cameras, cleaner fish sheds).
  2. The fish farmer only has to relate to one supplier who is responsible for the entire delivery, including all user manuals, certifications, etc.
  3. The fish farmer will receive fewer invoices, which simplifies bookkeeping, provides a better overview – and offers better opportunities to discuss discounts and terms of purchase.
  4. Simplified leasing process – for example, the fish farmer has the opportunity to have only one leasing contract for the entire site. 
  5. It will become more accessible for the fish farmer to consider a rental agreement for the entire delivery. 
  6. Complete suppliers are highly specialized and can receive and act on feedback to further improve the collaboration with the fish farmer.
  7. The supplier and fish farmer are in the same boat. Together they optimize operational costs, increase growth, improve fish welfare and ensure sustainable environmental impact using holistic technological and operational solutions.

 

Click to download

 

Topics: complete delivery supplier

Hans-Øyvind Sagen (N)

Written by Hans-Øyvind Sagen (N)

Hans-Øyvind Sagen is SVP Sales & Marketing in AKVA group Nordic. He started his career building boats in the family business and moved on to Skretting’s production line where he in the early 80’s operated machines that extruded feed for salmon. Sagen later took a Cand. mag. Degree in Strategic Management, Marketing and eEntrepreneurship at the University of Stavanger, and has gained extensive management experience from a number of industries, e.g. as Marketing Manager for Viking Football Club in Stavanger and as General Manager for ad agency Pro&Contra. He is a driving force for customer driven improvement and development, and argues that AKVA group’s most important mission is to create good customer experiences.

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